Posted: Jan 17 2018
"THE DUSUN"Singapore womenswear label Ong Shunmugam launches its ready-to-wear cheongsam collection for 2018.Seven year old label Ong Shunmugam releases Cheongsam 2018, the brand's cheongsam collection for the year. A tradition since 2011, the label dedicates a collection every year entirely to the modern interpretation and appropriation of traditional Chinese womenswear. Recently the collection was showcased at The Shanghai Bar, JW Marriot Kuala Lumpur on 6th February, 2018.
Explains designer Priscilla Shunmugam, "Cheongsam 2018 is a deliberate exercise in refinement and consistency, as we continue to nurture the design vocabulary that we have quietly pioneered over the years. Good design takes time and if you give it that time - it should last a pretty long time. "
Thematically, the collection of 12 looks draws from a jungle retreat Shunmugam attended in 2017 in Seremban, Malaysia. Tucked away in natural surrioundings and vegetation, along with a largely fruit and plant-based diet, palette and textile choices reflect this. "Both the Japanese laces and the Indonesian batiks we used carry extremely unique floral or leafy motifs, as does our custom print loudly and exclusively designed for the season," adds Shunmugam.
From 18 January 2018, Cheongsam 2018 will retail physically at Atelier Ong Shunmugam. Prices range between SGD388 to SGD988.
Posted: Aug 29 2017
ShoesShoesShoes presents SSSXhibits at Lot 10 Kuala Lumpur
By Calvin Chong 29.08.2017
If you're looking to shop for the designer collections from KL Fashion Week 2017, here's where you need to be.
If you have been following our Instagram (@lofficielmalaysia) posts during KL Fashion Week 2017, you've probably spotted one too many fashion collections that you'd love to add to your wardrobe.
And that's why you need to hurry down to the SSSXihibits by Shoes Shoes Shoes at Lot 10 Kuala Lumpur, where you can pre-order some of those designer collections! A project helmed by the gorgeous Fashpreneur (that's fashion entrepreneur for you), Yiu Lin of Shoes Shoes Shoes, the SSSXihibits is an exclusive fashion pop-up space now stationed at Lot 10 Kuala Lumpur.
Set to be a retail space to host a variety of themed shopping experience, the inaugural pop-up concept features 5 top designers from KL Fashion Week. And that includes Alia Bastamam, Afiq M, Tsyahmi, Thavia and Nurita Harith, all of which have been the buzz of the fashion extravaganza. Available for three weeks, you can now pop by the SSSXihibit space to try on the many collections available and start pre-ordering your desired looks.
On this exciting new pop-up concept, Yiu LIn says, "KL Fashion Week has just ended and plenty of guests always ask 'Where can we get the clothes?' and this is exactly why I am starting SSSXhibits."
"It's a great way for everyone to get access to the designers and it's also a great platform for designers to get their work out to the market!"
And following this concept, the SSSXhibits will continue to host other themed retail pop-ups including Australian Designers, athleisure sportswear and more. Available from 23rd August 2017 onwards, the SSSXhibits: KLFW RTW Runway Collections pop-up will be available for 3 weeks at Lot 10 Kuala Lumpur and you can pre-order the collections on the spot.
Posted: Aug 21 2017
“AFIQ M. & Shoes Shoes Shoes debuts Spring Summer ’18 Collection at Kuala Lumpur Fashion Week 2017”
The man behind the brand Afiq M, recently launched his SS18 collection at this year’s KL Fashion Week Ready To Wear event held at Pavilion on Saturday 19th August 2017 in front of various fans, celebrities and media.
The theme for this collection this year as said by the designer, “I wanted to define and reflect women empowerment. For women to be both bold and strong. Heavily influenced by the 80’s broad shoulders, this collection is all about versatility. Women should be able to wear the collection bold and proud also adapt it with their own personal style.”
This KLFWRTW2017, would be Afiq’s first ready to wear collection and partnership with ShoesShoesShoes. Ung Yiu Lin says, “I’ve always looked forward to KLFW and seeing the collections from our talented designers, both new and established. But most of them have never gone so far into producing it as a RTW collection, which leaves me as a buyer and as a consumer, disappointed and frustrated.” Yiu lin in early 2017 then shortlisted a few Malaysian designers to fund and work with, and ended up finding the right chemistry with Afiq, and the brand Afiq M.
Both parties worked tirelessly and closely together into getting the KLFW17 collection right, from the overall design, to materials and at the same time ensuring there was a strong commercial angle for the designs. Yiu Lin, with the backing of ShoesShoesShoes sets forth the support system that a single individual designer did not have, besides the funding that is ensuring that the full collection gets produced and into a broad variety of sales channels, both here in Malaysia and overseas.
Back at KLFW 2017, Afiq M's show was declared by many to have been graced by Malaysia's Fashion Royalty, from Guest-of-Honour Duli Yang Maha Mulia Tengku Permaisuri Selangor, Tengku Permaisuri Norashikin and Datin Ezurin Khyra, Samantha Richelle, Marion Caunter, Deborah Henry, Dato Tiffanee Lim, Datin Seri Zahida Rafik, Datin Seri Zahida Yusof, Magie Abang Saufi and Lynda Rahim. Each of the front row guests wore custom made Afiq M pieces from his recent SS18 collection.
The collection is currently in production, and as such was available for preview and pre order purchases at SSSXhibits Lot 10 alongside other KLFW designer collections namely Nurita Harith, Alia Bastamam, Tsyahmi and Thavia. Pre orders can also be made online at www.afiqm.com. Stocks drop by end of October 2017.
To celebrate even further, the Afiq M collection has been snapped up by Zalora, which will be on the Zalora site for purchase by end of October 2017. This marks the first ever time an online site has taken such a big commitment into purchasing a KLFW RTW collection.
Posted: Jul 03 2017
“SHOES SHOES SHOES PRESENTS DEBUT ONG SHUNMUGAMRAYA COLLECTION IN KUALA LUMPUR.”Singapore womenswear label Ong Shunmugam shows the Gadis Perkasa collection at The Ritz-Carlton Kuala Lumpur.
Multiple award-winning Singapore label Ong Shunmugam presented its first ever Raya collection “Gadis Perkasa” at The Ritz-Carlton Kuala Lumpur on Thursday, 30th March 2017 to a full house of media, celebrities and fans. This marks the second time homegrown retailer Shoes Shoes Shoes presents Malaysian designer Priscilla Shunmugam’s work in Kuala Lumpur.
Present at The Gadis Perkasa Trunk Show was Guest-of-Honour Duli Yang Maha Mulia Tengku Permaisuri Selangor, Tengku Permaisuri Norashikin and several key figures and personalities from the Malaysian society, including Datin Paduka Marina Mahathir, Datin Azliza Ahmad Tajudin, Datin Lynda Rahim, Marsha Milan Londoh, Kim Raymond and Datin Seri Ziela Jalil.
Gadis Perkasa is the brand’s first collection dedicated to contemporary interpretations of traditional Malay womenswear. Manifested through surprising and progressive ways, key silhouettes in the Malay womenswear vocabulary such as the Baju Kurung, Kebaya Labuh, Baju Kedah and the Kebaya Renda are revisited in their original forms but with a fresh pair of eyes.
Stringing together traditional textiles from Hong Kong, India, Indonesia, Malaysia, Japan and Korea - the collection of 12 looks attempts to widen the conversation on Malay womenswear against a multi-cultural and multi-faith backdrop.
“This is our way of continuing to take the stand that we have intuitively held - that fashion design should be inclusive - that it can and should be thinking of all women, all skin tones, all faiths,” explains designer Priscilla Shunmugam.
Posted: Jun 29 2017
ShoesShoesShoes, not exactly a new kid on the fashion block in Malaysia, has been around for 10 years, and leads the local fashion scene with constant injection and exposure of new brands, both local and international to our local fashion set. After the recent success of hosting Asian rising star, OngShunmugam here in KL , they recently electrified the KL hipster scene with hot label ArissaX, created by Asian starlet, Arissa Cheo, at a one day Pop Up Show on Saturday March 4th, 2017.
ShoesShoesShoes showcased Arissa's first ever collection, namely ARISSA X Collection No.1 RTW, together with eco accessory label 'ALT", at the exclusive Private Room at The Ritz Carlton Kuala Lumpur.
The private room was abuzz with excitement as ladies got to touch and feel, and even try on the collection, and even interact personally with the ladies behind the 3 brands of the afternoon, namely YiuLin from ShoesShoesShoes, Arissa Cheo of ArissaX and Angie Lai of ALT. Private styling for customers, together with head to toe tips flowed throughout the afternoon soiree, and many got to walk away happy customers with their purchases. Key stellar pieces that were sold out by the end of the pop up was the splashed tie shorts, vegan leather skorts, rock heroin tee-shirts, and ALT's gold plated statement necklaces.
The attendees of the event were social media influencers and trendsetters, loyal customers of ShoesShoesShoes, and as well key media and press. Key IT ladies that were present included JuWei, Datin Dian Lee, Danielle Graham, Kim Raymond, Deborah Henry, Tengku Chanela Jamidah, Haida Yusoff and Emma Shazleen.
The pop up event was the brand’s first preview in Kuala Lumpur and outside of Singapore. Both designers’ debut were revealed at Singapore Fashion Week 2016.