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The Star online feature

Malaysians using social media to help build their fashion brandsMarch 22, 2017  By: Bervin Cheong  These days, you don’t have to be in the front row to really have a good look at the latest runway designs. From live streams to instant snaps, fashion has become accessible to almost anyone with a smartphone. Businesses in the industry are quick to catch on. Building a presence on social media is now a must as well. No reputable fashion brand would be caught dead without at least a Facebook page or Instagram account. The right footing Not every brand has to create a special identity to engage customers though. It certainly helps if the owner is already active on social media. Take for...

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The Border Mail AU online feature

Things to do in Kuala Lumpur: Three-minute guide Sheriden Rhodes 24 Dec 2016, 12:15 a.m. WHY Incense-swathed temples, frenzied hawker markets, towering sky scrapers and more collide in the sultry capital of Malaysia. Shopping and eating are locals' favourite pastimes, but there's more to the city than just satay and retail therapy. Browse an open-air flea market, join the locals exercising in the cool morning air at the lush KL Forest Eco Park (visitkl.gov.my) – the city's last surviving tract of tropical rainforest – and soak up sensational views of KL's skyline from the observation deck of Kuala Lumpur Tower (menarakl.com.my). VISIT Kuala Lumpur's landmark Central Market (centralmarket.com.my), formerly a wet market, is worth a mosey, with vendors selling handicrafts, art, clothing and...

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Ogilvydo online feature

The Cinderella story of a small marketing campaign that went global PHILIP ELLIS on 31 January, 2013 at 06:01   Times are tough for small businesses. The global economy isn’t doing anybody any favours, and no matter what your niche might be, you’re surrounded by competitors. For a retailer of luxury and fashion items, it’s even harder to convince people to part with their hard earned cash. For Shoes Shoes Shoes, a Malaysian shoe store, the key to a successful sales campaign was to enhance their customers’ shopping experience by combining retail therapy with the giddy excitement of the dating game. So they partnered with Lunch Actually, a popular dating site, to provide a rather unique matchmaking service, and what began...

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