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Malaysians using social media to help build their fashion brandsMarch 22, 2017  By: Bervin Cheong  These days, you don’t have to be in the front row to really have a good look at the latest runway designs. From live streams to instant snaps, fashion has become accessible to almost anyone with a smartphone. Businesses in the industry are quick to catch on. Building a presence on social media is now a must as well. No reputable fashion brand would be caught dead without at least a Facebook page or Instagram account. The right footing Not every brand has to create a special identity to engage customers though. It certainly helps if the owner is already active on social media. Take for...

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