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The Cinderella story of a small marketing campaign that went global PHILIP ELLIS on 31 January, 2013 at 06:01   Times are tough for small businesses. The global economy isn’t doing anybody any favours, and no matter what your niche might be, you’re surrounded by competitors. For a retailer of luxury and fashion items, it’s even harder to convince people to part with their hard earned cash. For Shoes Shoes Shoes, a Malaysian shoe store, the key to a successful sales campaign was to enhance their customers’ shopping experience by combining retail therapy with the giddy excitement of the dating game. So they partnered with Lunch Actually, a popular dating site, to provide a rather unique matchmaking service, and what began...

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