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Buro 24/7 online feature

#BuroBossGirl: Interview with Shoes Shoes Shoes founder and designer Ung Yiu LinPublished by Rachel Au Mar 29, 2017 10:00:00 AM   It's never easy balancing a career and motherhood. Ung Yiu Lin reveals how she does it, Shoes Shoes Shoes and its 10th year anniversary, her relationship with her husband and more. Shoes are every woman's weakness and yet, how many of us can say we love them enough to start a brand? Ung Yiu Lin can. A graduate in Bachelor of Commerce in Accounting and Finance and a Masters holder in Applied Finance, this #BossGirl started Shoes Shoes Shoes at the tender age of 26 after two years of working at a consulting firm. It was no rash decision either. She travelled around...

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The Star online feature

Malaysians using social media to help build their fashion brandsMarch 22, 2017  By: Bervin Cheong  These days, you don’t have to be in the front row to really have a good look at the latest runway designs. From live streams to instant snaps, fashion has become accessible to almost anyone with a smartphone. Businesses in the industry are quick to catch on. Building a presence on social media is now a must as well. No reputable fashion brand would be caught dead without at least a Facebook page or Instagram account. The right footing Not every brand has to create a special identity to engage customers though. It certainly helps if the owner is already active on social media. Take for...

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The Border Mail AU online feature

Things to do in Kuala Lumpur: Three-minute guide Sheriden Rhodes 24 Dec 2016, 12:15 a.m. WHY Incense-swathed temples, frenzied hawker markets, towering sky scrapers and more collide in the sultry capital of Malaysia. Shopping and eating are locals' favourite pastimes, but there's more to the city than just satay and retail therapy. Browse an open-air flea market, join the locals exercising in the cool morning air at the lush KL Forest Eco Park (visitkl.gov.my) – the city's last surviving tract of tropical rainforest – and soak up sensational views of KL's skyline from the observation deck of Kuala Lumpur Tower (menarakl.com.my). VISIT Kuala Lumpur's landmark Central Market (centralmarket.com.my), formerly a wet market, is worth a mosey, with vendors selling handicrafts, art, clothing and...

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New Straits Times MY online feature

ShoesShoesShoes to strengthen footholdby Bilqis Baharikuala - 28 December 2014 @ 11:46pm. SHOESSHOESSHOES, a locally-designed fashion brand for women footwear, plans to strengthen its brand presence by spreading its wings in Asia in the next two to three years. Ung Yiu Lin, the owner and designer of the shoe brand that could be spotted on the feet of local celebrities and socialites and the managing director of Heart and Sole Sdn Bhd, said the brand is keen to open three stores in Malaysia and perhaps team up with a foreign partner to establish a franchise in countries like Indonesia.  The locations that are appealing to her eyes are in the Kuala Lumpur golden triangle area, Damansara Perdana, and also Penang due...

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