Posted: Jan 17 2018
Singapore womenswear label Ong Shunmugam launches its ready-to-wear cheongsam collection for 2018.
Seven year old label Ong Shunmugam releases Cheongsam 2018, the brand's cheongsam collection for the year. A tradition since 2011, the label dedicates a collection every year entirely to the modern interpretation and appropriation of traditional Chinese womenswear. Recently the collection was showcased at The Shanghai Bar, JW Marriot Kuala Lumpur on 6th February, 2018.
Explains designer Priscilla Shunmugam, "Cheongsam 2018 is a deliberate exercise in refinement and consistency, as we continue to nurture the design vocabulary that we have quietly pioneered over the years. Good design takes time and if you give it that time - it should last a pretty long time. "
Thematically, the collection of 12 looks draws from a jungle retreat Shunmugam attended in 2017 in Seremban, Malaysia. Tucked away in natural surrioundings and vegetation, along with a largely fruit and plant-based diet, palette and textile choices reflect this. "Both the Japanese laces and the Indonesian batiks we used carry extremely unique floral or leafy motifs, as does our custom print loudly and exclusively designed for the season," adds Shunmugam.
From 18 January 2018, Cheongsam 2018 will retail physically at Atelier Ong Shunmugam. Prices range between SGD388 to SGD988.