News — campaign RSS

New Straits Times MY online feature

ShoesShoesShoes to strengthen footholdby Bilqis Baharikuala - 28 December 2014 @ 11:46pm. SHOESSHOESSHOES, a locally-designed fashion brand for women footwear, plans to strengthen its brand presence by spreading its wings in Asia in the next two to three years. Ung Yiu Lin, the owner and designer of the shoe brand that could be spotted on the feet of local celebrities and socialites and the managing director of Heart and Sole Sdn Bhd, said the brand is keen to open three stores in Malaysia and perhaps team up with a foreign partner to establish a franchise in countries like Indonesia.  The locations that are appealing to her eyes are in the Kuala Lumpur golden triangle area, Damansara Perdana, and also Penang due...

Continue reading

Ogilvydo online feature

The Cinderella story of a small marketing campaign that went global PHILIP ELLIS on 31 January, 2013 at 06:01   Times are tough for small businesses. The global economy isn’t doing anybody any favours, and no matter what your niche might be, you’re surrounded by competitors. For a retailer of luxury and fashion items, it’s even harder to convince people to part with their hard earned cash. For Shoes Shoes Shoes, a Malaysian shoe store, the key to a successful sales campaign was to enhance their customers’ shopping experience by combining retail therapy with the giddy excitement of the dating game. So they partnered with Lunch Actually, a popular dating site, to provide a rather unique matchmaking service, and what began...

Continue reading