Posted: Jun 29 2017
ShoesShoesShoes, not exactly a new kid on the fashion block in Malaysia, has been around for 10 years, and leads the local fashion scene with constant injection and exposure of new brands, both local and international to our local fashion set. After the recent success of hosting Asian rising star, OngShunmugam here in KL , they recently electrified the KL hipster scene with hot label ArissaX, created by Asian starlet, Arissa Cheo, at a one day Pop Up Show on Saturday March 4th, 2017.
ShoesShoesShoes showcased Arissa's first ever collection, namely ARISSA X Collection No.1 RTW, together with eco accessory label 'ALT", at the exclusive Private Room at The Ritz Carlton Kuala Lumpur.
The private room was abuzz with excitement as ladies got to touch and feel, and even try on the collection, and even interact personally with the ladies behind the 3 brands of the afternoon, namely YiuLin from ShoesShoesShoes, Arissa Cheo of ArissaX and Angie Lai of ALT. Private styling for customers, together with head to toe tips flowed throughout the afternoon soiree, and many got to walk away happy customers with their purchases. Key stellar pieces that were sold out by the end of the pop up was the splashed tie shorts, vegan leather skorts, rock heroin tee-shirts, and ALT's gold plated statement necklaces.
The attendees of the event were social media influencers and trendsetters, loyal customers of ShoesShoesShoes, and as well key media and press. Key IT ladies that were present included JuWei, Datin Dian Lee, Danielle Graham, Kim Raymond, Deborah Henry, Tengku Chanela Jamidah, Haida Yusoff and Emma Shazleen.
The pop up event was the brand’s first preview in Kuala Lumpur and outside of Singapore. Both designers’ debut were revealed at Singapore Fashion Week 2016.