Posted: Aug 21 2017
“AFIQ M. & Shoes Shoes Shoes debuts Spring Summer ’18 Collection at Kuala Lumpur Fashion Week 2017”
The man behind the brand Afiq M, recently launched his SS18 collection at this year’s KL Fashion Week Ready To Wear event held at Pavilion on Saturday 19th August 2017 in front of various fans, celebrities and media.
The theme for this collection this year as said by the designer, “I wanted to define and reflect women empowerment. For women to be both bold and strong. Heavily influenced by the 80’s broad shoulders, this collection is all about versatility. Women should be able to wear the collection bold and proud also adapt it with their own personal style.”
This KLFWRTW2017, would be Afiq’s first ready to wear collection and partnership with ShoesShoesShoes. Ung Yiu Lin says, “I’ve always looked forward to KLFW and seeing the collections from our talented designers, both new and established. But most of them have never gone so far into producing it as a RTW collection, which leaves me as a buyer and as a consumer, disappointed and frustrated.” Yiu lin in early 2017 then shortlisted a few Malaysian designers to fund and work with, and ended up finding the right chemistry with Afiq, and the brand Afiq M.
Both parties worked tirelessly and closely together into getting the KLFW17 collection right, from the overall design, to materials and at the same time ensuring there was a strong commercial angle for the designs. Yiu Lin, with the backing of ShoesShoesShoes sets forth the support system that a single individual designer did not have, besides the funding that is ensuring that the full collection gets produced and into a broad variety of sales channels, both here in Malaysia and overseas.
Back at KLFW 2017, Afiq M's show was declared by many to have been graced by Malaysia's Fashion Royalty, from Guest-of-Honour Duli Yang Maha Mulia Tengku Permaisuri Selangor, Tengku Permaisuri Norashikin and Datin Ezurin Khyra, Samantha Richelle, Marion Caunter, Deborah Henry, Dato Tiffanee Lim, Datin Seri Zahida Rafik, Datin Seri Zahida Yusof, Magie Abang Saufi and Lynda Rahim. Each of the front row guests wore custom made Afiq M pieces from his recent SS18 collection.
The collection is currently in production, and as such was available for preview and pre order purchases at SSSXhibits Lot 10 alongside other KLFW designer collections namely Nurita Harith, Alia Bastamam, Tsyahmi and Thavia. Pre orders can also be made online at www.afiqm.com. Stocks drop by end of October 2017.
To celebrate even further, the Afiq M collection has been snapped up by Zalora, which will be on the Zalora site for purchase by end of October 2017. This marks the first ever time an online site has taken such a big commitment into purchasing a KLFW RTW collection.