Shoes Shoes Shoes presents Ong Shunmugam Raya event

Posted: Jul 03 2017


“SHOES SHOES SHOES PRESENTS DEBUT ONG SHUNMUGAM
RAYA COLLECTION IN KUALA LUMPUR.”

Singapore womenswear label Ong Shunmugam shows the Gadis Perkasa collection at The Ritz-Carlton Kuala Lumpur.


Multiple award-winning Singapore label Ong Shunmugam presented its first ever Raya collection “Gadis Perkasa” at The Ritz-Carlton Kuala Lumpur on Thursday, 30th March 2017 to a full house of media, celebrities and fans. This marks the second time homegrown retailer Shoes Shoes Shoes presents Malaysian designer Priscilla Shunmugam’s work in Kuala Lumpur.

Present at The Gadis Perkasa Trunk Show was Guest-of-Honour Duli Yang Maha Mulia Tengku Permaisuri Selangor, Tengku Permaisuri Norashikin and several key figures and personalities from the Malaysian society, including Datin Paduka Marina Mahathir, Datin Azliza Ahmad Tajudin, Datin Lynda Rahim, Marsha Milan Londoh, Kim Raymond and Datin Seri Ziela Jalil.

Gadis Perkasa is the brand’s first collection dedicated to contemporary interpretations of traditional Malay womenswear. Manifested through surprising and progressive ways, key silhouettes in the Malay womenswear vocabulary such as the Baju Kurung, Kebaya Labuh, Baju Kedah and the Kebaya Renda are revisited in their original forms but with a fresh pair of eyes.

Stringing together traditional textiles from Hong Kong, India, Indonesia, Malaysia, Japan and Korea - the collection of 12 looks attempts to widen the conversation on Malay womenswear against a multi-cultural and multi-faith backdrop.

“This is our way of continuing to take the stand that we have intuitively held - that fashion design should be inclusive - that it can and should be thinking of all women, all skin tones, all faiths,” explains designer Priscilla Shunmugam.